● Plan and execute multi-channel digital campaigns for branding and new product launches.
● Plan and manage Digikala campaigns, optimizing brand visibility on the platform.
● Design and execute influencer marketing campaigns focused on brand building.
● Lead Avang’s social media team with 218K followers, producing brand-aligned content.
● Oversee and improve Avang websites, ensuring content aligns with brand strategy.
● Set and allocate digital budgets and campaign resources, focusing on performance optimization.
● Conduct continuous social listening to monitor brand health and refine campaigns based on insights.
● Key Avang brands: ADATA, Baseus, Neterbit, D-Link, Hiksemi, XPG, and LG.

● Led market research to identify customer needs and business opportunities.
● Implemented a unified CRM system for internal and external communications, significantly reducing customer response times.
● Oversaw website redesigns across the group, with a strong focus on user experience (UX).
● Contributed to rebranding projects: developed visual identity, brand guidelines, and aligned messaging across all channels.
● Developed and executed multi-channel content strategies (web, blog, sponsored articles, social media) and measured their impact on traffic and lead generation.
● Managed social media channels, conducted ongoing social listening, and analyzed feedback to optimize messaging.
● Designed and executed strategic sponsored content to strengthen brand credibility in target markets.
● Ensured brand consistency across all digital platforms and optimized campaigns based on analytics.

● Redesigned customer loyalty processes for Daily Market and Wall Market to increase repeat purchase rate and customer lifetime value (LTV), implementing personalized journeys based on segments.
● Developed social media content strategies to drive targeted follower growth, increase brand visibility, and support campaigns (Daily Market Instagram: 103K, Wall Market: 64K).
● Conceptualized and defined requirements for analytical dashboards (competitor price monitoring, active product list comparison) and collaborated with BI and development teams for implementation.
● Designed and launched a store map/directory platform to analyze location potential.
● Created rules-based smart pricing dashboards to optimize discounts and enhance competitiveness.
● Continuously performed social listening to monitor brand performance and refine campaigns.

● Optimized regional marketing costs, reducing marketing-to-sales ratio from 7% to 2% and then to 0.7%.
● Planned and executed seasonal and monthly campaigns to drive sales growth and increase foot traffic.
● Designed and executed the major “New Year, New Job with Daily Market” campaign (360° campaign: digital + nationwide outdoor).
● Launched the TV campaign “Daily Market — Quality and Discounts” in collaboration with Iran Novin Agency.
● Managed platform partnerships with Snapp Express and Digikala Express: onboarding stores, improving store ratings/rankings to increase visibility, and boosting sales through express channels.
● Provided weekly and monthly reports to senior management.
● Led the marketing team and coordinated closely with suppliers, agencies, and internal departments.